Under Obama, `war on terror’ catchphrase fading

February 2, 2009 by SAF Desk  

By LOLITA C. BALDOR,

WASHINGTON – The “War on Terror” is losing the war of words. The catchphrase burned into the American lexicon hours after the attacks of Sept. 11, 2001, is fading away, slowly if not deliberately being replaced by a new administration bent on repairing the U.S. image among Muslim nations.

Since taking office less than two weeks ago, President Barack Obama has talked broadly of the “enduring struggle against terrorism and extremism.” Another time it was an “ongoing struggle.”

He has pledged to “go after” extremists and “win this fight.” There even was an oblique reference to a “twilight struggle” as the U.S. relentlessly pursues those who threaten the country.

But only once since his Jan. 20 inauguration has Obama publicly strung those three words together into the explosive phrase that coalesced the country during its most terrifying time and eventually came to define the Bush administration.

Speaking at the State Department on Jan. 22, Obama told his diplomatic corps, “We are confronted by extraordinary, complex and interconnected global challenges: war on terror, sectarian division and the spread of deadly technology. We did not ask for the burden that history has asked us to bear, but Americans will bear it. We must bear it.”

Obama has made it clear in his first days in office that he is courting the Muslim community and making what is at least a symbolic shift away from the previous administration’s often more combative tone.

He chose an Arab network for his first televised interview, declaring that “Americans are not your enemy.” Before his first full week in office ended, he named former Sen. George J. Mitchell as his special envoy for the Middle East and sent him to the region for talks with leaders.

According to the White House, Obama is intent on repairing America’s image in the eyes of the Islamic world and addressing issues such as the wars in Iraq and Afghanistan, unrest in Pakistan and India, Arab-Israeli peace talks and tensions with Iran.

Using language is one way to help effect that change, said Wayne Fields, professor of English and American culture studies at Washington University in St. Louis.

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